Step 1: Mandatory Module – Strategy and Planning (20 Credits)
This core module lays the foundation for strategic marketing success, focusing on long-term planning and alignment with business objectives.
Strategic Marketing Success
This core module lays the foundation for strategic marketing success, focusing on long-term planning and alignment with business objectives.
Decision Making
Applying data-driven insights to inform decision-making.
Marketing Plans
Developing integrated marketing plans aligned with business goals.
Managing resources
Managing resources effectively to achieve marketing objectives.