Step 4: Route Two Elective Modules (Choose One)
If you are taking Route Two, select one of these specialized modules:
AI Marketing (10 Credits)
Harness the power of artificial intelligence to revolutionize your marketing strategies. Understand the applications of AI in marketing. Learn to leverage AI for personalization and predictive analysis. Automate and optimize marketing processes for better results.
SEO & Paid Search Management (10 Credits)
Maximize online visibility and drive targeted traffic to your website. Master the fundamentals of search engine optimization (SEO). Plan and execute paid search campaigns effectively. Analyze and optimize results to improve ROI.
Ecommerce (10 Credits)
Unlock the potential of online selling to drive business growth. Develop effective ecommerce strategies. Optimize online sales funnels and customer experiences. Explore trends and technologies shaping the ecommerce landscape.
Social Media Management (10 Credits)
Learn to manage and grow your presence across social platforms. Create engaging and impactful social media campaigns. Leverage analytics to refine strategies and content. Build and maintain an active online community.